Thank you for your interest in covering the 2025 SBD World’s Strongest Man competition.
Media Credential applications are available now through May 13 closing at 11:59 p.m . PT (Monday evening / Tuesday morning). Each person will need to apply for their own individual credential. One person may not pick up for their entire outlet and must present a photo ID when picking up their own credential on-site.
This application is open to all members of the media under editorial assignment who are interested in covering on-site and/or gaining access to the World’s Strongest Man Media Hub to cover the event remotely. The Hub offers resources such as athlete groupings, event details, press releases, b-roll, video interviews, photos – all for editorial purposes only. When applying for the media credential, please also apply for the Media Hub.
If you are covering virtually, please only apply for Media Hub access.
Not everyone who requests credentials will receive them. Please note, you will not have media access on site without a credential. In some cases, a media outlet will only be allowed one person on site due to capacity. We appreciate your patience and consideration.
Please be advised:
- Media must be on editorial assignment by an approved media outlet in order to obtain a credential.
- B-Roll is available upon request. No live streaming of any direct competition will be allowed. Filming of competitions is strictly prohibited with the exception of official World’s Strongest Man broadcast partners.
- Filming is ONLY permitted during practice, lifestyle opportunities and editorial interviews. B-Roll is available upon request.
- Photos and footage may not be sold or used for advertorial purposes, and would require a licensing agreement.
- Licensing opportunities should go through Stephen.Boyle@img.com and lindsey.Landrum@img.com
- The following categories will not be issued media credentials:
- Marketing entities, freelance photographers without an editorial assignment, ‘pay-for-play’ advertising/promotions, filmmakers, commercial videographers, spouses, friends and unaccompanied minors under 18 years of age not affiliated with an outlet.
- * Note: If you are a freelancer, we will require a letter of assignment from your editor or producer before we can approve your credential request. Freelancers who cannot verify an assignment will not be credentialed
- Media credentials do not permit access into private athlete areas, backstage, field of play, etc.
- Credential pick up information, event schedules and further details will be sent out the week leading into the event to all approved media.
- World’s Strongest Man holds the right to approve, deny or revoke any and all assigned credentials.
- Credentials are assigned per person, and cannot be transferred to another media member or non-media persons, or it will be revoked.
- Media is not permitted to bring anyone else in addition to themselves, including children or pets into media areas. Any children or pets in the media area will be asked to leave, accompanied by their responsible adult.
- Media is not permitted to request autographs from or photos with athletes or talent while working at any World’s Strongest Man event.
- Media is not permitted to livestream any of the competition.
By requesting a media credential, you agree to all the conditions above.
If you have any questions, please email media@makewavescommunications.com.
Please fill out the form below to request media credentials